Wedding Inspiration Privacy Policy

Important information

We respect your privacy and are committed to protecting your personal data. This privacy policy tells you about how we look after your personal data when you visit our website or communicate with us and it tells you about your privacy rights and how the law protects you. This website is not intended for children and we do not knowingly collect data relating to children. Controller

Who We Are

We are Briidea Limited, a private limited company incorporated in (and subject to the laws of) England and Wales with registration number 10487722. Our registered address is at 10 Hannah Lodge, 148 Palatine Rd. M20 2QH We take your privacy seriously and use your personal data as explained in this Privacy Policy. We are the ‚Äúcontroller‚ÄĚ of the personal data you provide to us. We are responsible for its security and for ensuring that we use it only for the purposes outlined in this Privacy Notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below

Personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified directly (e.g. your name) or indirectly (e.g. the pages you visit on our website). This Privacy Policy is concerned with both subscribers and suppliers(that advertise on Wedding Inspiration). Suppliers are the representatives of the business, including staff of limited companies, partners in a partnership and sole traders. It does not include data where the identity has been removed (anonymous data). We collect the following personal data from you:

For Subscribers & Customers:

  • Contact details: We collect your name, email address, postcode
  • Profile Data includes password, feedback and survey responses, reviews of suppliers
  • Usage Data includes information about how you use our website
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Marketing Data includes your preferences in receiving marketing from us.

For Suppliers:

  • Contact details: We collect your name, email address, postcode so that we can contact you about your business listing on our directory and any other products and services that we have from time to time agreed to provide to your business;
  • Business details: We require you to provide the name of the business you represent and details of the goods and/or services your business offers so that we can publish your business in our store and listing on our directory and provide you with the best possible service that is tailored to your business‚Äôs needs. You may also choose to provide other information about you and your business. We do not require you to do this but if you do, we will process this other information for the purposes of publishing your business listing on our directory;
  • Financial details: Whilst asked for, for the services on the site Wedding Inspiration does not handle or store your payment details. Paypal deals with the payment processing and is fully GDPR compliant
  • Correspondence: We collect any additional personal data that you may provide to us from time to time if you contact us by email, letter or telephone, through our website or by any other means. If you contact us by telephone, we may also record the call and make notes in relation to your call for training and service improvement purposes, to comply with our legal obligations and to be able to deal with any dispute or defence of a claim which may arise in the course of us providing our products and services to you.

What we use your personal data for

We use your personal data for the following purposes:

  • To publish your business listing on our directory(Suppliers)
  • To display your products in our store (Suppliers)
  • To provide you with the products and services you have requested¬†(Suppliers & Subscribers)
  • We may advertise your business on 3rd party online search engines, social media websites and other appropriate internet sites.(Suppliers)
  • To send you communications about the services you have signed up to, changes and updates to the website including changes to this privacy policy(Suppliers & Subscribers)
  • To confirm your identity and verify the information you have provided (Suppliers & Subscribers)
  • To process payments for services that you pay for(Suppliers & Subscribers)
  • Marketing¬†(Suppliers & Subscribers)
  • To track your usage of our website other services(Suppliers & Subscribers)
  • To contact you about renewal of your products and services¬†(Suppliers)
  • To conduct market research and analytics¬†(Suppliers & Subscribers)
  • To maintain our records and improve data accuracy¬†(Suppliers & Subscribers)
  • To respond to enquiries, complaints and disputes¬†(Suppliers & Subscribers)
  • To investigate, detect and prevent fraud and comply with our legal obligations¬†(Suppliers & Subscribers)

Marketing ‚Äď Opting out

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). If you are a subscriber, you will receive marketing communications from us if you have requested information from us or created an account with us and, you have opted in to receiving that marketing. We will get your express opt-in consent before we share your personal data with any other company for marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by logging into your account and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Legal grounds for processing

Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in data protection law and we rely on a number of different grounds for the processing we carry out. These are as follows:


In certain circumstances, we process your personal data after obtaining your consent to do so for the purposes of sending you marketing communications about our products and services;

Necessary for the performance of a contract and to comply with our legal obligations

It is necessary for us to process your basic contact details, payment details and information about the business you represent for the performance of the contract between us (which, depending on the products and services we have from time to time agreed to provide to your business, is governed by one or more of the terms and conditions found here). In particular, we rely on this legal ground to:

  • publish your business & listing on our directory and provide you with the products and services you have requested, including where relevant, advertising the identity, location and contact details of your business on third party search engines, social media sites and other relevant business websites on your behalf
  • communicate with you about the products and services that we provide to your business, including to let you know about major changes to those products and services or to the terms of the contract between us or to any related information (such as changes to this Privacy Policy);
  • confirm your identity and verify the information you provide;
  • process payments

If you choose not to give some or all of the aforementioned information to us, this may affect our ability to provide our products and services to you. In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, investigate and prevent fraud.

Necessary for the purposes of our legitimate business interests
  • provide you with similar products and services
  • better understand our customer base so that we can improve our products and services and marketing activities (which could also benefit you);
  • confirm whether or not you would like to renew your contract with us for any paid-for products and services; develop and improve our website to enhance the customer experience;
  • respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you
  • ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or

Who we share you personal data with

Name of organisationReason your personal data is sharedLocation of processingIf outside EEA what process we have in place to protect your personal data
Heart Internet UkHeart Internet hosts our data.UKN/A
SendGridHandles emailsUKN/A
MicrosoftHandles backupsUKN/A

Google Ads

Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Ads Settings

Security of Your Data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances you can ask us to delete your data: see Request erasure below for further information. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Please inform us of changes

It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes.

Changes to this Privacy Policy

This version was last updated on 18th May 2018.

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